(Foreword and Landmark Essays) is one of four co-authors of The Cluetrain Manifesto, the book that single-handedly redefined how marketing would work on the Internet. He has been one of the world’s leading advocates for the “voice of the customer”. His 2012 book The Intention Economy, published by Harvard Business Review, described the transformation happening in business as customers finally take charge. It was his Harvard Berkman mailing list on “vendor relationship management” (VRM) where the term “self-sovereign identity” was first coined. Doc is also one of the founders of the Internet Identity Workshop where the core tenets of SSI have been forged over the last 15 years.
